Arcelor Mittal - Tubular

Description


The website for ArcelorMittal Tubular Products needed to be a corporate business profile as well as provide an integrated marketing and sales tool. Their business philosophy has been built on a consistent strategy that emphasises size and scale, vertical integration, product diversity, continuous growth in higher value products and a strong customer focus. Their reach extends into 12 different company's and annual sales exceed 2.2 Billion dollars.

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Requirements

webAssist needed to offer a corporate level website that translated their business philosophy directly into words and graphics as well as to offer future scalability and high functionalty across the board.

Solution

webAssist provided their client with a website that addressed a solution based theme to all inquiries; corporate, supplier or client. The design concept showcased steel in its solid state, cold and hot forms. Navigation of the site had to be quick and intuitive without creating a lost feeling in such a large company. Offering spanish language translation to their european and Mexican marketplaces to avoid confusion seemed responsible and obvious.

Result

ArcelorMittal Tubular Products' website is a clean and stylized website showcasing all aspects of importance for the end user. High contrast and design elements draw the eye through each webpage and introduce consise information.